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Privacy Policy

"Mix Marketing Ai Bilişim Yazılım Limited"

Below is a summary of the key sections of this Privacy Policy ("Policy"). As Mix Marketing Ai Bilişim Yazılım Limited, we embrace privacy and fair data processing principles that form the foundation of our values to provide our users with a transparent and secure service.

This Privacy Policy explains:

  • Our privacy principles;
  • How and for what purposes we collect data;
  • How we use personal data;
  • Our methods for ensuring the security of personal data;
  • Your rights and options regarding your personal data.

Privacy Policy

1. Introduction

As Mix Marketing Ai Bilişim Yazılım Limited, we have prepared this Policy to inform you about the privacy and security of data collected during your visits through our official website www.mixmarketingai.com ("Our Site") and our official mobile application ("Our Services").

The presence of a logo, symbol, or other visual belonging to Mix Marketing Ai Bilişim Yazılım Limited on a site and/or mobile application not managed by Mix Marketing Ai Bilişim Yazılım Limited does not mean that this Policy applies to that site and/or mobile application. This Policy does not cover websites and/or mobile applications outside of our official Services.

2. Our Privacy Principles

When you visit our Services provided by Mix Marketing Ai Bilişim Yazılım Limited, your data is collected, processed, and stored in accordance with the following fundamental privacy principles:

  • Processing in accordance with the law and rules of honesty,
  • Processing for specific, explicit, and legitimate purposes,
  • Processing current and accurate personal data,
  • Processing in connection with the purpose for which they are processed, limited and proportionate,
  • Storing for the period stipulated in the relevant legislation or for the period necessary for the purpose for which they are processed,
  • Ensuring that only authorized persons have access to confidential data.

3. How and For What Purpose Does Mix Marketing Ai Bilişim Yazılım Limited Collect Personal Data About Customers and Visitors?

We collect your personal data to provide and continuously improve our products and Services.

We would like to remind you that the responsibility for the accuracy and completeness of the information provided to Mix Marketing Ai Bilişim Yazılım Limited lies with our customers who visit our Services. If you believe that the information you have provided is incorrect or incomplete, you can always contact Mix Marketing Ai Bilişim Yazılım Limited to have it corrected.

Data you choose to share with Mix Marketing Ai Bilişim Yazılım Limited

When you visit our website or mobile application, we collect your personal data to the extent you allow and as specified in our disclosure notices, limited to the purposes for which certain services can be provided.

Our personal data collection activities related to various processes (e.g., membership process) are detailed in the Customer Disclosure Notice. For processes not included in the Customer Disclosure Notice, we separately inform our visitors and customers at the time of personal data collection and obtain their consent when required by legislation.

Data collected automatically by Mix Marketing Ai Bilişim Yazılım Limited

When you visit our Services, some of your data is collected automatically (e.g., cookies and/or software development kits). This data may often not be personally identifiable. For example, device data may be collected to conduct our analysis work and measure usage metrics. Our purpose in collecting this data is to optimize our Services and provide you with a better and uninterrupted service.

Detailed information about your data collected through cookies and similar technologies while using our Services is provided in the Cookie Policy. Detailed information about cookies is also provided through the cookie management panel.

Comprehensive data sets collected from Google Ads and Meta APIs are processed for the following purposes:

  • Integrated Visualization: Reporting the performance of multiple advertising platforms and specific ad accounts on these platforms in a single dashboard with customizable charts.
  • Marketing Mix Modelling (MMM): Creating statistical models to measure the impact of advertising spending on sales and calculating the most efficient distribution of budget across channels.
  • Forecasting: Using historical data to produce budget spending, reach, and conversion projections for future periods.
  • Anonymized Benchmarking: Collected data may be fully anonymized and stripped of personal/corporate data to be used in aggregate form to train our system's forecasting algorithms and provide users with industry-based performance comparisons.

Mix Marketing Ai Bilişim Yazılım Limited does not sell data obtained from Google Ads and Meta APIs to third parties or advertising networks. Data is only shared with infrastructure providers (server services, etc.) necessary for the performance of the service within the security framework.

3.1. Data Collected via Meta API

We collect the following data from Meta for advanced analytical modeling and reporting purposes:

  • Basic Performance Metrics: Impressions, Reach, Frequency, Clicks, Amount Spent, CPM, CPC, CTR.
  • Conversion and Sales Data: ROAS, CPA, Total Conversion Value, Purchases, Add to Cart, Lead Form Completions, and all custom event data from Meta Pixel/Conversions API.
  • Video and Engagement Metrics: Video play times (2s, 3s, 10s, 25%, 50%, 75%, 100%), video engagements, page likes, post engagements, and comment counts.
  • Creative and Content Data: Images used, video previews, ad copy, headlines, button texts, and destination URL structures.
  • Audience and Breakdown Data: Performance breakdowns by age, gender, geographic location (country/city), device info (iOS/Android), platform (Facebook/Instagram/Messenger/Audience Network), and placement (feed/stories/reels).
  • Structural and Administrative Data: Ad account IDs, Business Manager asset structures, page lists, and organic engagement-based baseline data.

Access Level: Processing high-volume historical data required for forecasting models without hitting API limits.

3.2. Data Collected via Google Ads API

Our platform collects the following data from Google Ads for advanced analytical modeling (MMM), budget optimization, and operational reporting purposes:

  • Basic Performance Metrics: Impressions, Clicks, Cost, CPM, CPC, CTR, and Impression Share data.
  • Conversion and Sales Data: ROAS, CPA, Total Conversion Value, Conversion Counts, Purchases, Lead Form Completions, Phone Calls, and all custom conversion events from Google Tag Manager (GTM) or Google Analytics 4 (GA4) integration.
  • Video and Display Metrics: YouTube video play rates (25%, 50%, 75%, 100%), View Rate, Interaction Rate, and Display Network interactions.
  • Creative and Asset Data: Headlines, Descriptions, image and video assets used, Ad Group names, and destination URL structures.
  • Audience and Breakdown Data: Performance breakdowns by age, gender, Household Income, geographic location (country/city/postal code), device info (Mobile/Desktop/Tablet), network type (Search Network/Display Network/YouTube/Partners), and placement.
  • Structural and Administrative Data: Customer IDs, MCC (Manager Account) hierarchical structures, campaign budget definitions, Quality Score history, and keyword-based baseline data.

Access Level: Seamless and high-granularity processing of high-volume historical data required for MMM analyses and forecasting models without hitting Google Ads API limits.

3.3. Multi-Client and Brand Management

Our platform allows users to manage their sub-brands in a "client" structure. Data collected from Meta and Google Ads for each sub-brand is isolated in accordance with data privacy standards and is only accessible by authorized users.

4. How Does Mix Marketing Ai Bilişim Yazılım Limited Use Personal Data?

Detailed information about how we use personally identifiable personal data can be accessed through our detailed texts in the "Protection of Personal Data" section on our website. As Mix Marketing Ai Bilişim Yazılım Limited, we regularly update the texts in this section in case of any changes in our personal data processing activities.

5. How Do We Protect Your Personal Data Provided to Mix Marketing Ai Bilişim Yazılım Limited?

Keeping your personal data confidential and secure is our priority as Mix Marketing Ai Bilişim Yazılım Limited. We take various security measures to prevent unauthorized access to your personal data, review them, and improve our measures when necessary.

In this context, we commit to taking at least the following security measures, including but not limited to:

  • We use encryption protocols and software to protect your personal information in case of data transfer.
  • For your credit card data, we apply Payment Card Industry Data Security Standards (PCI DSS).
  • We follow administrative, organizational, and technical measures required under various regulations and adopt applicable ones with all our employees.
  • We keep all our software and certificates up to date.
  • We adopt information security management processes at world standards such as ISO 27001.

About Your Credit Card Security

Mix Marketing Ai Bilişim Yazılım Limited only ensures the security of credit card holders who shop through our official website www.mixmarketingai.com or our official mobile application. www.mixmarketingai.com uses payment infrastructure that complies with international security standards. Information about the credit card used during shopping is encrypted with the SSL (Secure Sockets Layer) protocol independently of the site and sent to the relevant bank for verification. Shopping continues if the card's usability is confirmed. In addition, security measures are taken by applying Payment Card Industry Data Security Standards (PCI DSS) for credit card data.

In addition to these measures, Mix Marketing Ai Bilişim Yazılım Limited decides whether to perform 3D Secure verification by considering parameters such as cart amount, product type, whether the card is being used for the first time, whether the transaction was previously made with 3D Secure Payment, address change, and risk status at the payment stage.

3D Secure Payment is a protocol designed as an additional security layer for credit and debit card transactions made over the internet.

In this protocol, when the person shopping makes a selection to make a payment with a credit card through www.mixmarketingai.com or the mobile application, a code is sent by the relevant bank to the phone number registered to the credit card. This code is for single use and therefore cannot be used at another time. The transaction is only approved when the person enters the code received from the bank to their mobile phone. You should not share this code with a third party. In case of sharing, Mix Marketing Ai Bilişim Yazılım Limited will not accept responsibility. Mix Marketing Ai Bilişim Yazılım Limited does not request your bank information if the transaction cannot be completed.

Our Services may contain links to websites of third parties. In such cases, the collection, processing, sharing, or transfer of data by third parties is outside our responsibility. Your use of third-party sites and sharing data with these sites is subject to the privacy policy and terms of use on these sites and is outside the scope of this Policy provided by Mix Marketing Ai Bilişim Yazılım Limited. We recommend that you read the privacy policies of the websites you visit before sharing your personal data.

The security of the membership account you create when using our Services is very important for the protection of your personal data. Therefore, we recommend that you do not use the password you create for your Mix Marketing Ai Bilişim Yazılım Limited account on different platforms and change your password periodically. If you log in to your Mix Marketing Ai Bilişim Yazılım Limited account from a computer or device you share with third parties, we recommend that you always log out after completing your use.

Mix Marketing Ai Bilişim Yazılım Limited does not send emails and SMS requesting your credit card and account information or codes and passwords. Therefore, we would like to remind you that you should never trust emails and SMS that use the Mix Marketing Ai Bilişim Yazılım Limited name and logo to request your personal information, credit card and account information, and passwords.

6. Policy Update

The provisions of this Policy may be partially or completely changed or renewed by Mix Marketing Ai Bilişim Yazılım Limited due to various requirements. The Policy enters into force on the date it is published on our website.

We recommend that you check our website periodically to follow the changes in the Policy.

7. Contact Us About Your Data Rights

For questions, requests, or complaints about the interpretation or application of this Policy and your personal data:

  • By email to legal@mixmarketingai.com or
  • By mail to Cumhuriyet Mahallesi, Fatih Sultan Mehmet Bulvarı, Cadde 224, A Blok, No:41 A/A, Nilüfer/BURSA

you can contact us.

You can always review what rights you have regarding your personal data and how you can exercise these rights in detail in the Protection of Personal Data section. Mix Marketing Ai Bilişim Yazılım Limited reserves the right to verify your identity in order to fulfill your request.

8. Steps Required When Membership Cancellation is Requested

Mix Marketing Ai Bilişim Yazılım Limited does not offer you the opportunity to shop without membership. In this context, you can cancel your membership at any time without any precondition, however, you will not be able to continue shopping. However, in this case, it is not possible for us to provide you with a personalized experience on the Mix Marketing Ai Bilişim Yazılım Limited platform.

If you want to cancel your Mix Marketing Ai Bilişim Yazılım Limited membership, you can request it by using the "Delete My Account" area at the bottom of the My Account > My Settings > Membership Information Update page on the mobile application. The cancelled membership cannot be reactivated.

In addition, if you wish to request the deletion of your personal data, you can optionally use the data subject application form by:

  • Sending it with a wet signature and a copy of your ID to Cumhuriyet Mahallesi, Fatih Sultan Mehmet Bulvarı, Cadde 224, A Blok, No:41 A/A, Nilüfer/BURSA,
  • Applying in person to Mix Marketing Ai Bilişim Yazılım Limited with a valid ID document,
  • Sending it to our registered electronic mail address mixmarketing@hs01.kep.tr using a registered electronic mail (KEP) address and secure electronic signature or mobile signature,
  • Sending it from the email address previously notified to Mix Marketing Ai Bilişim Yazılım Limited by the Data Subject and registered in our system to our address legal@mixmarketingai.com

you can submit it to Mix Marketing Ai Bilişim Yazılım Limited.